5 Facts to End the ROI Debate on Customer Experience
Beyond Philosophy
NOVEMBER 10, 2014
According to the study, “the cumulative return of a $100 investment in the ACSI fund from April 2000 to April 2012 was $490, a gain of 390 percent. Your existing customers are far easier to upsell. By comparison, the S&P 500 returned only $93, a 7-percent loss.
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