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Want More Sales? Give All Your Money Away!

Beyond Philosophy

This year, outdoor clothing retailer Patagonia announced that it would give 100 percent of its Black Friday retail and online sales to grassroots environmental organizations. In a subsequent blog post , company CEO Rose Marcario reported that Patagonia had expected Black Friday sales to reach $2 million. Sales soared in 2012.

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Guest Blog: Why Salespeople Must Surface their Inner Chameleon – and How to Do It

ShepHyken

Nonetheless, most sales training pays little or no attention to how personality styles affect these relationships. Sales skills and strategies are crucial, but there is a third “S” that is just as important: Style. He used all of his sales skills and strategies, but they did not work in this case. Shep Hyken.

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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

According to the study, “the cumulative return of a $100 investment in the ACSI fund from April 2000 to April 2012 was $490, a gain of 390 percent. An Electrical Retailer reduced complaints by 20%, increased levels of trust by 10% and achieved a 3% increase in ‘like for like’ sales.

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Are Loyalty Cards Dead?

Beyond Philosophy

percent between 2012 and 2014. People make frequent trips to the grocery store, and Kroger sales are processed with a card. According to a recent report by the professional services company Accenture, over 90 percent of companies now have some sort of loyalty program, with membership rates growing 26.7 In the U.S.,

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Amazon Takes Over The High Street! Are These Next?

Beyond Philosophy

Of course, the only reason they could buy Whole Foods is because the grocery chain founded in Texas in the late 70s has been suffering from declining same-store sales, among other challenges. Not coincidentally, Amazon is crushing clothing sales, too. Amazon is Thinking Out of the Box for Fashion Forward Customers. First the Women….

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Business Owners: Balance Great Sales and Exemplary Customer Service

Joe Rawlinson

Sometimes, business owners feel as though they must prioritize either sales or customer service to the detriment of the other. Balancing the need for strong sales techniques with quality customer service can be a struggle for many new businesses. A loyal customer is better than a one-off sale. Be Attentive.

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C Suites Shudder As Panama Papers Go Online

Beyond Philosophy

In 2012, a Reuters Investigation revealed that despite sales since 1998 of more than £ 3 Billion (approx. Large companies like Starbucks, Google, and Amazon have all set up complicated tax systems to avoid paying tax in the UK. It had a massive, adverse effect upon their brand and reputation. Billion), they paid only £8.6m (Approx.