Attention, Target Shoppers: It’s Come Down to Trust. Distrust, or Even Disgust
Beyond Philosophy
FEBRUARY 25, 2016
Trust creates, what my colleague Colin Shaw calls, an emotional bank account. At Target, though, trust was broken with data breaches affecting 110 million customers (40 million accounts, and the theft of 70 million more customer records), whose bank security has been significantly impaired, with massive withdrawals.
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