Attention, Target Shoppers: It’s Come Down to Trust. Distrust, or Even Disgust
Beyond Philosophy
FEBRUARY 25, 2016
As many marketing and public relations consultants, academics, economists, and business writers have observed, today we’re living in a reputation economy, where trust and customer experience – even more than product or service features – are coin of the realm, as real as legal tender. In January, 33% of U.S.
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