Do You Use the Right Measures for Your CX?
Beyond Philosophy
AUGUST 15, 2019
Observational data is useful to your Customer Experience Metrics. Peppers recalls a consulting gig for a large public enterprise outside the US a few years ago that measured their NPS every month. At the end of 2013, the strategic NPS plummeted, and all the bonuses were canceled. Follow Colin Shaw on Twitter @ColinShaw_CX.
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