article thumbnail

Attention, Target Shoppers: It’s Come Down to Trust. Distrust, or Even Disgust

Beyond Philosophy

As many marketing and public relations consultants, academics, economists, and business writers have observed, today we’re living in a reputation economy, where trust and customer experience – even more than product or service features – are coin of the realm, as real as legal tender. In January, 33% of U.S.

Banking 199
article thumbnail

Car Talk: The Marketing Gift of (Automotive) Gab

Beyond Philosophy

Having often addressed the power of informal communication ( [link] ), it’s always gratifying to have confirmation by respected research and consulting organizations. Consumer motivation research (“On Brands and Word of Mouth”, Journal of Marketing Research, August, 2013), conducted by several professors at U.S.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Naked Dining: A Different Customer Experience

Beyond Philosophy

In 2013, to the astonishment of the dining press, Lyall and his crew popped-up with Annie’s BNNY +% Owl Bar, a non-ironic performance-piece riff on Japanese owl-cafes, in which it is possible to sit with an owl, or two, for a bit. Not a lot of people have the manners to do that.

article thumbnail

Be Customer-Obsessed and Leave Your Competition Behind – CX Lessons by Mr. Sandeep S Patel, Customer Service Consultant

Customer Guru

Mr. Patel is a leading Customer Service Consultant in India. The best example of putting customers first was the historical decision in 2013 of adding all music (physical CDs, records, or cassette tapes) that was legally purchased through the site since 1999 into Amazon’s AutoRip Service or Amazon Cloud Player.

article thumbnail

Commbox Launches Connect Partner Programme Offering Market-Leading Automation and AI Capabilities

CSM Magazine

Founded in 2013, CommBox is a customer service and engagement platform built with Generative AI and Automation at its core, helping brands dramatically lower CX costs. With a global presence headquartered in Israel, CommBox was founded in 2013 and is proud to drive innovation. CommBox is backed by the American equity fund PSG.

article thumbnail

Surprising Find: Which US States Are The Most Gabby?

Beyond Philosophy

They analyzed four million phone calls from 2013 to 2015. When we consult our clients about how to improve their Customer Experience, we always talk about the expectations of Customers. appeared first on Beyond Philosophy | CX Consultants | Customer Experience. The perception is different because the expectation is different.

article thumbnail

Getting Company Culture and Operations Right, and Keeping Them Right: What It Really Means to Be Stakeholder-Centric This Labor Day

Beyond Philosophy

In my recent employee ambassadorship webinar , three seminal books which offer strategies and stories were identified: Firms of Endearment (2007), Conscious Capitalism (2013), and Everybody Matters (2017). Beyond Philosophy provide consulting, specialised research & training from our Global Headquarters in Tampa, Florida, USA.