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Car Talk: The Marketing Gift of (Automotive) Gab

Beyond Philosophy

Having often addressed the power of informal communication ( [link] ), it’s always gratifying to have confirmation by respected research and consulting organizations. Consumer motivation research (“On Brands and Word of Mouth”, Journal of Marketing Research, August, 2013), conducted by several professors at U.S.

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Employee Culture: Why Amazon is on Top and Bank of America Isn’t

Beyond Philosophy

Zhecho Dobrev , a one of Beyond Philosophy’s Senior Consultants, recently told a story on our blog about his experience with Bank of America. Customer Experience Trends 2013: Amazon Claims Top Position Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s first organizations devoted to customer experience.

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Subconscious Clues That Call People to Action

Beyond Philosophy

Zhecho Dobrev, one of our consultants published his musings on this concept. 25 March 2013. Nonetheless, though modern Americans have more choice than any group of people ever has before, and thus, presumably, more freedom and autonomy, we don’t seem to be benefiting from it psychologically.”. Sources: Aagaard, Michael. “10

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Surprising Find: Which US States Are The Most Gabby?

Beyond Philosophy

They analyzed four million phone calls from 2013 to 2015. When we consult our clients about how to improve their Customer Experience, we always talk about the expectations of Customers. appeared first on Beyond Philosophy | CX Consultants | Customer Experience. The perception is different because the expectation is different.

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Car Sales Through Vending Machines!

Beyond Philosophy

Car buyers visited an average of 5 dealerships before buying a car in 2013, but now that number is down to 1.6, Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s leading Customer experience consultancy & training organizations. Google Account Executive Derek Humphrey told the auto show crowd.

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Attention, Target Shoppers: It’s Come Down to Trust. Distrust, or Even Disgust

Beyond Philosophy

As many marketing and public relations consultants, academics, economists, and business writers have observed, today we’re living in a reputation economy, where trust and customer experience – even more than product or service features – are coin of the realm, as real as legal tender. In January, 33% of U.S.

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Seasonal Promotions – Don’t Forget These 3 Elements

Beyond Philosophy

In our Customer Experience consultancy, we know that emotions are responsible for more than half of any Customer Experience. American Express did a cognitive research study back in 2013 of 1,620 adults around the world about how they felt during an exceptional customer service moment. Or in other words, loved.