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Subconscious Clues That Call People to Action

Beyond Philosophy

Zhecho Dobrev, one of our consultants published his musings on this concept. 25 March 2013. Nonetheless, though modern Americans have more choice than any group of people ever has before, and thus, presumably, more freedom and autonomy, we don’t seem to be benefiting from it psychologically.”. Sources: Aagaard, Michael. “10

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You Can’t Legislate Customer Centricity

Beyond Philosophy

Immediate notification that includes next steps for Customers is the standard protocol for Customer-centric companies in the event of a data breach. Target , who suffered the data breach in 2013, knows the importance of this immediate and comprehensive action. Follow Colin Shaw on Twitter @ColinShaw_CX.

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Do You Use the Right Measures for Your CX?

Beyond Philosophy

Observational data is useful to your Customer Experience Metrics. Peppers recalls a consulting gig for a large public enterprise outside the US a few years ago that measured their NPS every month. At the end of 2013, the strategic NPS plummeted, and all the bonuses were canceled. Follow Colin Shaw on Twitter @ColinShaw_CX.

Metrics 312
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How is Your Business Dealing with the Paradox of Choice?

Beyond Philosophy

16 July 2013. “The Simple Way to Minimize Buyer’s Remorse.” www.neurosciencemarketing.com. 19 August 2014. < < [link] > “Does Music Influence Your Wine Buying?” www.winepleasures.com. 29 July 2011. 19 August 2014. < < [link].

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What Target Is Doing to Regain Consumer Trust – – And One of The Most Effective Things They (and GM) Could/Should Do

Beyond Philosophy

That opportunity has been available for companies which have experienced negative press and impaired customer perception, such as Toyota, JetBlue, and FedEx. This has hurt the company financially, but there is also a ‘long tail’ of negative enterprise reputation and image to be addressed.

Wireless 257
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Loyalty Programs!?! We Don’t Need No Stinkin’ Loyalty Programs!!!

Beyond Philosophy

Now, we come to retailers which had customer loyalty programs, usually of long-standing, and elected to discontinue them.

Airlines 274
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6 Key Factors to Improve Customer Retention

aircall

In 2013, an inventor named Jamie Siminoff appeared on the hit TV show, Shark Tank , hoping to land an investor for his company. Many look to the company for ways to improve customer retention. A phone call also allows your customer support agents to hear the emotion in a person’s voice and form a more genuine connection. .