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His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customer journey, voice of customer (VoC) and survey strategies, customer journeymapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.
Dan Gingiss: Yeah, a thing I would add here, and I really liked what Ian said about how the journeymap is not the destination. The thing that I would add though is that chances are your company doesn’t just have one journeymap, because you don’t just have one type of customer.
Annette Franz is the Founder and CEO of CX Journey Inc. With over 30 years in the industry, Annette is a professional coach, consultant, customer journeymapping facilitator, thought leader, and influencer. Hence, it’s no wonder that she has been continually voted the top Customer Success strategist since 2013.
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