Customer Interactions

JULY 7, 2015

This week's CMO Perspectives focuses on the concept of customer centricity. If at one time branding was the new black, now customer centricity is all the rage among today's thought leaders. Let us know your thoughts by commenting below, or reach out to us on Twitter: @NICE_Enterprise.

Customer centricity 28

Customer centricity Big data Analytics Marketing 28

aircall

MARCH 19, 2021

With all the available customer data companies have at their disposal to enhance the performance of customer service, sales, and marketing efforts, a remarkable 73% of companies still do not use it effectively. And out of those who do practise data collection, only 12% analyze it. Prioritize Security and Protection.

Sales 62

Sales CRM Marketing Best practices 62

Kayako

MAY 11, 2017

Companies like Virgin Atlantic, British Airways, and Zappos go the extra mile to ensure their customers receive top-notch customer service. They recognize, as we discussed, the importance of exceeding your customer’s expectations , and adding “bang” for their buck.

Analytics 99

Analytics Entertainment Customer retention Surveys 99

Natalie Petouhof

DECEMBER 14, 2015

And not meeting customer expectations means customers will no longer be customers. They will patronize competitors who have maximized their digital dexterity because the customer experience will be more optimized to be customer-centric. Covering Customer-Facing, Digitized Organizations.

Enterprise 40

Enterprise Surveys Technology Customer centricity 40

Natalie Petouhof

MAY 25, 2016

After a home fire struck one of Stagg’s relatives in 2014, the co-founders realized the shortcomings of existing smoke detectors and set out to build the world’s safest and smartest smoke alarms. Market-leading and early adopter organizations must account for how IoT initiatives deliver a customer- centric experience.

Customer centricity 45

Customer centricity Technology Customer Experience Big data 45

ClearAction

MARCH 21, 2017

Is customer engagement, artificial intelligence, digital marketing, predictive analytics, big data, or some other “shiny object” the key to driving business performance? For more information about this research and how organizations can use it, see Measure Customer-Centricity.

Benchmark 88

Benchmark Customer centricity Marketing Big data 88

ClearAction

MARCH 21, 2017

Is customer engagement, artificial intelligence, digital marketing, predictive analytics, big data, or some other “shiny object” the key to driving business performance? For more information about this research and how organizations can use it, see Measure Customer-Centricity at ClearActionCX.com.

Benchmark 69

Benchmark Customer centricity Big data Marketing 69