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Is customer engagement, artificial intelligence, digital marketing, predictive analytics, bigdata, or some other “shiny object” the key to driving business performance? For more information about this research and how organizations can use it, see Measure Customer-Centricity.
This week's CMO Perspectives focuses on the concept of customercentricity. If at one time branding was the new black, now customercentricity is all the rage among today's thought leaders. Let us know your thoughts by commenting below, or reach out to us on Twitter: @NICE_Enterprise.
Is customer engagement, artificial intelligence, digital marketing, predictive analytics, bigdata, or some other “shiny object” the key to driving business performance? For more information about this research and how organizations can use it, see Measure Customer-Centricity at ClearActionCX.com.
Companies like Virgin Atlantic, British Airways, and Zappos go the extra mile to ensure their customers receive top-notch customer service. They recognize, as we discussed, the importance of exceeding your customer’s expectations , and adding “bang” for their buck.
With all the available customerdata companies have at their disposal to enhance the performance of customer service, sales, and marketing efforts, a remarkable 73% of companies still do not use it effectively. And out of those who do practise data collection, only 12% analyze it. Prioritize Security and Protection.
After a home fire struck one of Stagg’s relatives in 2014, the co-founders realized the shortcomings of existing smoke detectors and set out to build the world’s safest and smartest smoke alarms. Market-leading and early adopter organizations must account for how IoT initiatives deliver a customer- centric experience.
And not meeting customer expectations means customers will no longer be customers. They will patronize competitors who have maximized their digital dexterity because the customer experience will be more optimized to be customer-centric. Covering Customer-Facing, Digitized Organizations.
And WhatsApp, one of the world’s most popular messaging apps, is currently exploring ways to help companies and customers connect by testing new business tools that will fulfill the needs of small businesses and enterprises. As Zuckerberg explained back in 2014, “Messaging is one of the few things that people do more than social networking.”
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