Remove 2014 Remove Big data Remove Customer Experience
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Transforming the Customer Experience with Big Data

CX Journey

It appeared on their blog on March 17, 2014. What is big data? and how is it used to deliver a great customer experience? Big data" has been defined in many different ways and seems to most often refer to the sheer volume of data, but for the purpose of this article, I''m going to refer to the data sources.

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14 Worthy Customer Experience Reads for 2014

CX Journey

Image courtesy of ilya vinogradov How much progress did you make with regards to improving the employee experience and the customer experience this year? Did you stick with all of your CX resolutions for 2014? As we wrap up 2014 and say "Cheers" to another year, I thought it would be fun to take a look back on the year.

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Shocking! Yahoo’s data breach

Beyond Philosophy

Not because their user numbers in July were reported to have dropped 30% since the same time in 2014. They did say this to users on Thursday: Feeling Vulnerable in a Customer Experience. When it comes to Customer Experience, how we feel is a critical part of it. Destroying Brand Experience, One At A Time.

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The Organization Customer Disconnect

Up Your Service

This guest blog post is from online customer experience expert Gerry McGovern. The irony of this period of Big Data is that many organizations are becoming even more disconnected from their customers. Technology creates both insights and blindness when it comes to understanding customers.

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What’s the CX buzz this week? (6th Jan, 2014)

Customer Interactions

In honor of the New Year, many of our selections include lessons learned in 2013, and action plans for 2014. The topics range from customer experience trends, to Big Data myths, and more. Our team collected some insightful articles on CX.

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CMO Perspectives (19th Sep, 2014)

Customer Interactions

This week’s edition of CMO Perspectives focuses on how using big data can personalize the customer experience. For instance, some companies hoard data in silos instead of sharing it across the company. It sounds easy enough, but there are many pitfalls along the way.

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CMO Perspectives (22nd Dec, 2014)

Customer Interactions

When Pat Benatar sang “Love is a Battlefield”, she probably wasn’t referring to customer experience. In an age when customers have the world at their fingertips, it’s hard to compete on quality or price point. What’s left is the customer experience, specifically a customer’s emotional response to your brand.