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Image courtesy of ilya vinogradov How much progress did you make with regards to improving the employee experience and the customer experience this year? Did you stick with all of your CX resolutions for 2014? As we wrap up 2014 and say "Cheers" to another year, I thought it would be fun to take a look back on the year.
Consumers’ trust in retailers and manufacturers has declined by more than half since 2014. With the customer trust level going down at this rate, it will become all the more essential for a business to interact with its customers actively. Customer service centers tend to locate issues that can impact a customer’s experience.
Companies that utilize bigdata and customer analytics see 14% more customerretention than companies that do not, according to a 2014 report by Aberdeen Group.
By understanding your customer profile, you can find out the specific demographic groups that are interested in your product, so can tailor your marketing campaigns to them more effectively. Increase customerretention. And out of those who do practise data collection, only 12% analyze it.
Fueled by bigdata, AI is reshaping how brands scale their businesses, improve product offerings, and connect with customers. Make sure your employees are aware that customers will be surveyed about their interactions with them, so your employees know to expect feedback. Marketers are taking note.
Is customer engagement, artificial intelligence, digital marketing, predictive analytics, bigdata, or some other “shiny object” the key to driving business performance? When you think about it, that makes a lot of sense: 40-70% of customers switch loyalty due to a perceived attitude of indifference.
Is customer engagement, artificial intelligence, digital marketing, predictive analytics, bigdata, or some other “shiny object” the key to driving business performance? When you think about it, that makes a lot of sense: 40-70% of customers switch loyalty due to a perceived attitude of indifference.
Royal Bank of Scotland manages 17 million customers but managed to raise its Net Promotor Score by 18 points unanimously after deploying AI while US telecommunications giant Sprint achieved a 14% increase in customerretention in just six months, simultaneously overcoming an industry-high in turnover rates. About the Author.
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