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According Statista , the number of digital banking users was forecasted to surpass 161 million in the United States last year – more than 20% increase from 2014 – and the prevalence of smartphones/digital technologies and an increase in fintech firms are attributed to this rise in digital banking. Tech is Trending.
That’s one of the main conclusions of the 2017 Eptica Multichannel Customer Conversation Study. Chat is now a mainstream channel 65% of consumers are happier using chat now than five years ago , a fact mirrored by nearly half (49%) of companies advertising chat facility on their website (up from just 13% in 2014).
In fact, in 2014, over 40 % of customers were already using up to seven different service channels including live chat, email, social media, SMS and traditional phone. This means an agent seeing that a customer communicated with a chatbot twice over the last two days about a billing error, for example.
A 2014 AMEX survey found that the maximum amount of time customers are willing to wait is 13 minutes. Your chatbot or online knowledge base should be so easy to use that a child could find what they’re looking for. Your chatbot or online knowledge base should be so easy to use that a child could find what they’re looking for.
Chatbots also come in handy, when a customer wants a specific issue addressed. In partnership with Essence it decided that a multichannel approach was the answer. This was in 2014. They need to be detailed and well researched. Base them on questions one might have in mind and preparing answers for the same.
Companies also plan on achieving this top priority for 2018 by creating or optimizing automated self-service experiences (such as through intelligent customer knowledge bases and Chatbots), and improving customer journey mapping. For example, Whole Foods’ Chatbot on Facebook Messenger helps visitors find recipes.
Hubspot opens marketing up well beyond email, creating a multichannel marketing experience for its users. In 2014 Cision charged $5,700 per year for a single license to access its media database. This multichannel ecommerce platform allows businesses to optimize sales channels across mobile, social, and in-store. Shopify Plus.
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