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Apple has realized this, with a clear focus on service, particularly within Apple Stores , which provide a high quality experience, helpful staff and a focus on ensuring that customers get the best from their technology. Accuracy increased, with 40% of companies now providing a successful answer, compared to 30% in 2014.
It is a challenge for retailers, both online and brick-and-mortar, to make sure that their customer servicelevels are maintained throughout the holiday season, when customer support volume can increase by more than 10 fold. Clients met all of their customer care goals, even on the busiest shopping days of the year.
It shows there has been scant change to customer servicelevels, with no overall improvement since 2013. The 2015 Eptica Multichannel Customer Experience Study found that over half of routine customer questions were not answered successfully on digital channels by top UK brands , with little improvement since 2014.
In 2014 7% said they found it impossible or extremely difficult to find information on retailers’ websites – yet in 2015 this had trebled to 21%. Customers are dissatisfied with service online and offline There is widespread frustration with customer servicelevels on both sides of the Atlantic.
billion on Black Friday, British consumers are much less satisfied with retail customer service compared to Christmas 2014. 21% of consumers complained that it was impossible or extremely difficult to find information on retailers’ websites, a threefold increase from 2014’s 7%. Despite record UK sales of £1.1
The Eptica Multichannel Customer Experience Study, released today, evaluated 100 leading UK companies on their ability to provide answers to 10 routine questions via the web as well as their speed and accuracy when responding to email, Twitter, Facebook and chat, repeating research carried out since 2011.
A 2014 AMEX survey found that the maximum amount of time customers are willing to wait is 13 minutes. A longer hold time will impact your contact center’s servicelevel, probably your over NPS or CSat scores. And the worst of it is, consumers are getting more and more impatient on calls. More on that shortly.
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