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The Problem with Self Service

Beyond Philosophy

While call center usage is about the same, use of FAQ pages increased from 67% in 2012 to 76% in 2014, according to Forrester. Source: North American Consumer Technographics Customer Life-Cycle Survey 1, 2014, Forrester.com.). Trust allows your Customers to feel comfortable handing you their business (and personal information).

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Shocking! Yahoo’s data breach

Beyond Philosophy

Not because their user numbers in July were reported to have dropped 30% since the same time in 2014. That your personal contact information is safe and secure? No longer because of their appointment of an up and coming CEO (that just happened to be female). Not even because Verizon is buying them for $4.8 billion, either ( maybe ).

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Car Talk: The Marketing Gift of (Automotive) Gab

Beyond Philosophy

Here’s some of what they lear ned in the 2014 study. Quattro Turbo, I can ver ify a personal level of active, positive, enthusiastic communication on behalf of my vehicle, not so much o nline but certainly offline. As scored according to The Amplifier Index TM, Audi attained a 2.51 , the highest of all major brands.

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4 Ways to Get Customers to do What You Want

Beyond Philosophy

Trying to go for a whole new experience at one time is tough to convince any person of, especially a customer that likes the status quo well enough. www.psychology.today.com 1 August 2014. 10 August 2014. Take small steps to a bigger commitment. Change is hard for anybody. How to Get People to Do What You Want.”

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A More Personal Personalized CX

Creative Virtual

This year, one of the customer experience (CX) predictions for 2023 falling into that category is that ‘Personalization will get More Personal’. But what does it mean to make personalization more personal? Would I market that Amazon experience as personalized? engagement with the customer. Absolutely!

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Meet the Faces of Customer Experience 2014

Customers That Stick

We introduced our Faces of Customer Experience series in April 2014, and we’ve had the privilege of meeting and sharing the stories of a number of wonderful customer-facing professionals. So let us reintroduce you to our Faces from 2014.

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Five Proven Ways to Increase Your ROI, By the #1 Attraction on Trip Advisor

Beyond Philosophy

Over time, however, it’s clear that while the technical aspect is important, the personality and attitude of your job candidates are critical to improving your Customer focus in your experience. 1 Attraction ” on Thursday, October 30th, 2014. 1 Attraction ” on Thursday, October 30th, 2014. I couldn’t agree more.