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Leveraging Big Data to Fine Tune Customer Experiences

Avaya

Whether you realize it or not, big data is at the heart of practically everything we do today. In today’s smart, digital world, big data has opened the floodgates to never-before-seen possibilities. Companies need a data-driven customer approach to survive—and it needs to be effective to thrive.

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Top 15 CRM Software Awards 2015/16

CSM Magazine

Based on rigorous testing of CRM software applications from around the world, ISM has announced the winners of the 2015/16 Top 15 CRM Software Awards. Maximizer CRM 2015 R2 – by Maximizer Software Inc. Each software application is rated according to 179 selection criteria. Sugar CRM v. 7.6 – by Sugar CRM. ISM Top 15 CRM SMB Winners.

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Fast and cost-effective LLaMA 2 fine-tuning with AWS Trainium

AWS Machine Learning

His research interest is in systems, high-performance computing, and big data analytics. Before joining AWS, he worked at Baidu Research as a distinguished scientist and the head of Baidu Big Data Laboratory. From 2015–2018, he worked as a program director at the US NSF in charge of its big data program.

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CMO Perspectives (11th Jan, 2015)

Customer Interactions

Marketing tools and platforms will play a greater role than ever in 2015. Still others are software, like big data analysis technologies. Some of these tools are abstract benchmarks, like Customer Lifetime Value, which more than 75 percent of North American senior executives say is a highly or extremely valuable indicator.

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CMO Perspectives, (22nd July, 2015)

Customer Interactions

Big Data is everywhere. It’s hard to open any kind of media these days without seeing at least one article on it. But how to use it effectively to further your marketing and customer experience goals is the biggest challenge.

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CMO Perspectives, (8th July, 2015)

Customer Interactions

Just the opening cartoon will be enough to make you smile, as we’ve probably all been there, with a senior manager who seems to think he or she knows more about your teenage customers than your own data and research has shown. We also remind you not to forget the small data when looking at the big data with a piece from mediapost.com.

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Why Technology Won’t Help You Understand Your Customers

C3Centricity

A 2015 Capgemini and EMC study called “Big & Fast Data: The rise of Insight-Driven Business” showed that: 56% of the 1,000 senior decision makers surveyed claim that their investment in big data over the next three years will exceed past investment in information management.