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For Employees and Customers, Should the Goal Be Higher Engagement or Higher Experience Value?

Beyond Philosophy

There are lots of articles and studies around stating things like “Highly engaged customers are loyal customers”. There’s little doubt that engaged customers can, and do, help shape the brand. They can also provide useful feedback and build brand-based communities. 10 BIG Ideas for Customer-Centric Success.

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2015 Brand Ambassador Award Winners: Lessons in Customer Centricity

PeopleMetrics

These individuals received the most customer recognition through PeopleMetrics customer experience software in 2014, proving their consistency in going above and beyond to deliver for customers. Winners of the 2015 Award are: Jen Beier of 1st National Bank. Want to learn more about customer centricity?

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Best Advice: Stop Researching Your Customers — and Do Something

Beyond Philosophy

It was the first few days after I had been promoted to the SVP, Customer Experience for British Telecom a number of years ago. It just shows the lack of Customer Centricity of the organization. If you enjoyed this post, you might be interested in the following blogs: 4 Actions to Exceed Customer Expectations.

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Ryanair: Profits Do Not Equal Loyalty

Beyond Philosophy

Ryanair has a natural tendency to be internally focused–with a culture so off Customer centricity I call it Customer animosity. Cute slogans for PR and minor changes to annoying, internally focused fees do not make a great Customer Experience. Unfortunately, since the move is forced, it isn’t likely to be effective.

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Mastering Customer-Centric Culture: The 5 Essential Disciplines

PeopleMetrics

Temkin Group recently predicted that this will be the year of the employee, and MCorpConsulting states that customer-centric culture is a top priority for companies serious about customer experience improvement. Are we turning CX inside-out in 2015? customer feedback leads to internal improvements).

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The 5 Rules to Dramatically Improve the Way You Deal with Customer Complaints

Beyond Philosophy

The culture of an organization shows how customer-centric they are. If you choose not to “read between the lines,” your customers surely will. However, customer complaints are good because they tell you where you’re going wrong, like free market research. They occur on Social Media. 27 October 2021.

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4 Customer Centricity Lessons From My Visit to Costco

PeopleMetrics

Costco managed that lack of stress handily, and the experience offers four lessons, each of which can benefit your own business’s trek to customer centricity. Their brand, corporate mythos, and customer advocacy played a large part in my stepping through their sliding glass door in the first place. Mary, June 2015.