Remove 2015 Remove Journey mapping Remove Surveys
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Journey Maps: Not an Exercise in Futility

CX Journey

Today's post is a modified version of a post I originally published on Touchpoint Dashboard on February 4, 2015. One of the arguments against journey mapping I often hear is that it's an exercise in futility: You map. With the maps, you’ve identified things that are going well and those that aren’t.

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Validating Your Journey Maps for #CX Design Success

CX Journey

Image courtesy of ~db~ Today's post is a modified version of a post I originally published on Touchpoint Dashboard's blog on March 19, 2015. In a post from earlier this month , I wrote about the most-basic and most-important rule of customer journey mapping: maps must be created from the customer viewpoint.

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100+ Customer Experience Stats to Prepare for 2023

CCNG

Martech Alliance, 2021) Nearly half (48%) of survey respondents said the customer experience they deliver falls below or significantly below their customers’ expectations. times more likely to have CX efforts in marketing not primarily focused on the path to purchase but on the journey after acquisition. (Acquia, 2019) 78.5%

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How to Pick the Best Customer Journey Analytics Platform for Your Needs

Pointillist

Handpicked Related Content: Make Your Journey Maps Measurable with Customer Journey Analytics. How to Improve Customer Experience Using Journey Analytics. Journey Mapping. According to a recent Forrester survey, 88% of CX pros are doing customer journey mapping.

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If It’s Called Customer Experience, Why is it All About the Company?

ClearAction

Q: So are customer surveys just a waste of time then? A: Brands tend to use customer surveys as a barometer or a report card, hopefully with good news for their public relations department or to increase their Net Promoter ratings, showing how many customers would “recommend” the company. What do you see ahead for 2015?

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Treat Employees Better Than Customers

CX Journey

It appeared on their blog on March 19, 2015. Map the employee journey for a variety of tasks that employees do every day Journey mapping creates awareness for the steps that an employee takes to do whatever it is that he's trying to do within the organization. Treat employees better than customers."

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4 MORE Call Center Reports Worth Your Time

Fonolo

The reports on today’s list are focused on more specific topics within the realm of the call center such as agent management, journey mapping and self-service. Methodology: CCW Digital surveyed customer experience, contact center, marketing, customer care, IT, and operations professionals in February and March 2017.