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Validating Your Journey Maps for #CX Design Success

CX Journey

Image courtesy of ~db~ Today's post is a modified version of a post I originally published on Touchpoint Dashboard's blog on March 19, 2015. In a post from earlier this month , I wrote about the most-basic and most-important rule of customer journey mapping: maps must be created from the customer viewpoint.

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Journey Maps: Not an Exercise in Futility

CX Journey

Today's post is a modified version of a post I originally published on Touchpoint Dashboard on February 4, 2015. One of the arguments against journey mapping I often hear is that it's an exercise in futility: You map. With the maps, you’ve identified things that are going well and those that aren’t.

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100+ Customer Experience Stats to Prepare for 2023

CCNG

Martech Alliance, 2021) Nearly half (48%) of survey respondents said the customer experience they deliver falls below or significantly below their customers’ expectations. times more likely to have CX efforts in marketing not primarily focused on the path to purchase but on the journey after acquisition. (Acquia, 2019) 78.5%

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4 MORE Call Center Reports Worth Your Time

Fonolo

The reports on today’s list are focused on more specific topics within the realm of the call center such as agent management, journey mapping and self-service. Methodology: CCW Digital surveyed customer experience, contact center, marketing, customer care, IT, and operations professionals in February and March 2017.

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Organizational Growth Through CX Maturity

Horizon CX

Customer journey mapping: The organization has a deep understanding of the customer journey and the touchpoints at which customers interact with the brand. Back in 2015, MaritzCX conducted a revealing study that shed light on the state of CX maturity across industries.

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5 customer service metrics you need to start tracking regularly

delighted

Customer Satisfaction (CSAT) surveys are the perfect solution for tracking and measuring general customer satisfaction. A CSAT survey begins with a single question, “How satisfied were you with [Your Company]?” Net Promoter Score surveys measure brand loyalty and segment your customers as promoters, passive customers, or detractors.

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How to Pick the Best Customer Journey Analytics Platform for Your Needs

Pointillist

Handpicked Related Content: Make Your Journey Maps Measurable with Customer Journey Analytics. How to Improve Customer Experience Using Journey Analytics. Journey Mapping. According to a recent Forrester survey, 88% of CX pros are doing customer journey mapping.