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The way people shop has changed and become more connected, and as a result, customer support needs to be more streamlined and centralized. An omnichannel contact center integrates customer communication across channels to provide a seamless experience and superior customercare. and solve problems quickly and effectively.
This has worked well till now but with the changing times, it’s getting hard for customercare representatives to meet up with the ever-growing expectations of customers. Customers don’t want to provide their personal details every time they talk to a service rep esp. The reasons being: I.
Then, customercare expanded to include things like email, web chat and SMS. Now, customercare can take place in a variety of channels, from phone to web to social media to AI and more. Studies have shown that customers who receive good customercare are 3.5x And it’s going to keep evolving!
According to this Customer Experience Executive Report , customers place a premium on great experiences, and 63% of them would pay more for a better experience. The Temkin Group’s 2017 Customer Experience study showed a severe decline in customer experience ratings from 2015 to 2016. Call Center Trends 2016.
What they are doing is using that dead, in-between time to respond to other customers. This can be great when it works, but even as the 2016 Live Chat Benchmark Report states, agents are handling more chats as time continues – what you’re doing is placing a demand on that agent. Integrated Strategy for Chat, Voice, and Other Channels.
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