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One key metric that helps SaaS businesses gauge their success in these areas is the CustomerEffort Score (CES). In this article, we’ll explore the importance of CES in the SaaS industry, how it differs from other customer satisfaction metrics, and why reducing customereffort is crucial for long-term success.
Organizations often dedicate substantial time and effort debating whether to use Customer Satisfaction (CSAT) , Net Promoter Score (NPS) or CustomerEffort Score (CES). CustomerEffort Score (CES) CES measures how easy or difficult customers find it to complete a task.
You may or may not have reviewed Comm100’s 2016 Livechat Benchmark Report. 2) Customer convenience: Sometimes customer inquiries and concerns can be alleviated very quickly and easy, with the use of live chat. Chat in the Contact Center - an Expert Panel Weighs in – Part 1/3.
As Forrester notes in their 2016 report, How Analytics Drives Customer Life-Cycle Management , “Every customer interaction leaves a trail of customer data waiting to be analyzed.” According to Comm100’s 2018 Live Chat Benchmark Report , the average chat duration for agents is 12 minutes and 20 seconds.).
As Forrester notes in their 2016 report, How Analytics Drives Customer Life-Cycle Management , “Every customer interaction leaves a trail of customer data waiting to be analyzed.” According to Comm100’s 2018 Live Chat Benchmark Report , the average chat duration for agents is 12 minutes and 20 seconds.).
In 2013, a research study by Walker predicted that by 2020 customer experience will overtake price and product as the main differentiator for brands. Even worse, 91% of unhappy customers who are non-complainers simply leave. Five Common Customer Experience Metrics. CES – CustomerEffort Score. Greater Spend.
What they are doing is using that dead, in-between time to respond to other customers. This can be great when it works, but even as the 2016 Live Chat Benchmark Report states, agents are handling more chats as time continues – what you’re doing is placing a demand on that agent. Wait-Time on the Phone Vs. Chat.
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