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US retail sales grew by about $190b from 2016 to 2017. CEO David Labistour said in 2016 , “Our change is driven not by trying to outrun the competition, but by trying to stay up with the consumer.” It turns out that these are more than just words, as MEC regularly ranks as the best brand in Canada according to consumers.
In 2016, 60% of consumers reported having higher expectations in terms of customer service than they did the previous year. This means that adapting your customer service funnel to millennial standards is difficult, but it’s also a gift that keeps on giving; happy customers share that positivity, and can become brandambassadors.
Their unwavering loyalty not only stems from the products and services offered, but also from the brand values. It establishes a connect with customers, turning them into your brandambassadors. In 2016, the number was 50%. This figure was up from 84% in 2016. Rope in Chatbots. Provide Clear Calls to Action.
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