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This “real work” includes understanding the hidden reasons customers do what they do, the psychological experiences that drive their behavior in your experience. This is the topic of my new book, The Intuitive Customer (Palgrave Macmillan, 2016 ). The NEV is the new way to define success for your Customer Experience.
McDonald’s also has text-to-win sweepstakes to win tickets and sidelines passes, lunch with one of the Eagles team players, dinner with coaches, and more, all season long. Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s leading Customer experience consultancy & training organizations.
This “real work” includes understanding the hidden reasons customers do what they do, the psychological experiences that drive their behavior in your experience. This is the topic of my new book, The Intuitive Customer (Palgrave Macmillan, 2016 ). The NEV is the new way to define success for your Customer Experience.
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