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Omni-channelSupport – Despite what the statistics say, customers still want to touch and feel the product that they are buying. It is only through continuous research and development that companies can leverage and integrate these multiple channels. It hints that retail therapy is fast giving way to e-tail therapy.
Omni-ChannelSupport Options. In fact, many who ask a company a question or leave a complaint on a social channel expect a reply within an hour. To deliver the best customer service experience, offer support options across all channels, and prioritize live chat and voice support. billion in 2016.
Immediately respond to emails, tweets or phone calls with omni-channelsupport to provide seamless engagement. According to the 2016 Customer Engagement Index, 47 percent of customers take their business to a competitor within a day of experiencing poor customer service, and 79 percent do the same within a week.
According to research by Gartner, 89 percent of executives are betting on customer experience as their primary mode of competition before the end of 2016. At the end of 2014, Forrester reflected on current and rising trends in customer service including omni-channelsupport.
How these channels are organized and how well connected they are plays a significant role in the customer’s journey and providing a consistent support experience. Multi-channelsupport can silo important customer history. HubSpot Support (@HubSpotSupport) December 29, 2016. ” Marketing Interactive.
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