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The Future Today! Personalization 2.0

Beyond Philosophy

Data is collected about our personal behavior everywhere. In a word: Personalization. The Era of Personalized Marketing is Here. I am making jokes, but to be honest, I am a fan of personalization. When you make something personal for a customer, you start to create an emotional relationship with your product or service.

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5 Top Customer Service Articles For the Week of December 5, 2016

ShepHyken

Customer Loyalty Still Requires A Personal Touch by Richard D’Ambrosio. But a recent panel of loyalty experts said it’s personal interaction and attention that ultimately win the hearts and minds of consumers. The post 5 Top Customer Service Articles For the Week of December 5, 2016 appeared first on Shep Hyken.

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5 Top Customer Service Articles For the Week of October 24, 2016

ShepHyken

Increasing Sales With Personalized Marketing by Tyler Walton. Clutch) In today’s “show me you know me” marketing world, it’s imperative that brands understand and engage their shoppers on a personal level with personalized marketing. Obviously, that’s easier said than done. Follow on Twitter: @Hyken.

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Your Secret Weapon for Hiring the Best Talent in 2016

Beyond Philosophy

However, in the job market we find ourselves in 2016, the two activities are critically important and intrinsically linked. Inspired by your company’s mission, they feel personal satisfaction from going above and beyond what’s expected of them to achieve it. Hiring people is one thing. The job market conditions are changing.

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5 Top Customer Service Articles For the Week of October 17, 2016

ShepHyken

I also like the author’s third point, which is about delivering a personalized experience. The post 5 Top Customer Service Articles For the Week of October 17, 2016 appeared first on Shep Hyken. (I’m surprised at how many companies haven’t gone through the exercise of creating a formal journey map.) Follow on Twitter: @Hyken.

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5 Top Customer Service Articles For the Week of September 19, 2016

ShepHyken

You might even think you’re dealing with a person, but you’re actually interacting with a computer. Personally, I think it’s good when a company invests in the right system.) The post 5 Top Customer Service Articles For the Week of September 19, 2016 appeared first on Shep Hyken. Is this a good or bad technology?

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5 Top Customer Service Articles For the Week of September 26, 2016

ShepHyken

So, just like any relationship – both personal and business – there are a few things you should consider. Drawing some parallels between personal relationships and customer relationships, this article highlights several ways that companies “smother” their customers. A quick – and fun – read. Follow on Twitter: @Hyken .