Remove 2017 Remove Big data Remove Personalization
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Guest Blog: The Evolving Nature of Digital Customer Experience – Are You Ready for the Future?

ShepHyken

Personalization. Personalization is becoming increasing important as customers crave individual experiences rather than cookie-cuter replies and solutions. which is going to allow businesses to understand customers more as people which will allow the personalization process to go that step further.

Big data 189
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Guest Blog: Which Road Is Your Customer Experience On?

ShepHyken

Customers tell an average of 15 people about a poor service experience , versus the 11 people they’ll tell about a good experience.’ – (Source: American Express Customer Service Barometer 2017). ‘ Customers today want and expect service and when needed, personal service and engagement with a human.

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5 Top Customer Service Articles For the Week of December 12, 2016

ShepHyken

(Boomtrain) Artificial Intelligence, machine learning, and big data analytics have been around for a while in the B2B world. My Comment: Personalization is becoming one of the best ways to deliver a better customer experience and artificial intelligence (AI) is playing a big role in helping companies deliver that better experience.

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Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

The 2017 Warc Toolkit, produced in association with Deloitte Digital, reports that 58% of CMOs around the world predict within the next five years, AI will need to be a necessary part of marketing strategies in order for a brand to succeed. That data gives marketers the knowledge required to build compelling messaging and advertising.

Marketing 523
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Guest Blog: Technology Trends That Will Govern the CX Landscape

ShepHyken

This week we feature an article by Shaista Haque who writes about the top technology trends of 2017 that she believes will disrupt customer experience benchmarks. Read Shep’s latest Forbes Article: Kidbox: A Boxful Of New Ideas For Customer Engagement And Personalized Experiences. Shep Hyken.

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Fonolo Investigates: How Retailers are Using Customer Data to Gain a Competitive Advantage

Fonolo

Back in 2017, The Economist boldly declared that “The world’s most valuable resource is no longer oil, but data.” Big data is now used to address an increasing variety of business problems, from product launches to fraud and compliance. Achieving this data-centric approach to CX may sound quixotic.

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5 Top CX Trends For Survival in the Age of the Customer

360Connext

What are some of the customer experience trends we’ll see through the end of 2017 and into 2018? This means instead of having the “customer experience person,” they have full teams of specialized people. Soft Data is Perfectly OK. We’re now taming big data into impressive insights.

Banking 124