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The Surprising Secret to Sales Growth

Beyond Philosophy

But according to a recent article by global management consulting firm McKinsey&Company, (D) may actually be a better answer. Traditional sales advice says that it’s easier to keep a past customer than to get a new one, and so there’s been a proliferation of customer loyalty programs over the past few years. Here’s Why.

Sales 310
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5 Top Customer Service Articles for the Week of October 2, 2017

ShepHyken

This doesn’t just mean sales and customer service, but accounting, marketing and other departments as well. Customer centric sales requires a more consultative approach, and sometimes means prioritizing help and advice over tying to make a speedy sale. My Comment: Thomas A. Follow on Twitter: @Hyken.

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Unbelievable Violation By World Renowned Bank – Record Fines!

Beyond Philosophy

However, her division was just fined $185 million for opening phony accounts to hit sales product goals, actions described by the Consumer Financial Protection Bureau (CFPB), as a “ violation of trust and an abuse of trust. ” There is always pressure to make your sales goals. She departs with over $124 million in stock and options.

Banking 416
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Millennials Still Shop In Stores, But Are They in Yours?

Beyond Philosophy

Per the Trendsource 2017 Retail Industry Report , it seems that millennial shoppers prefer physical stores for fashion, home improvement, and electronics. 87% of in-store fashion shoppers want to try stuff on, but only 34% of in-store fashion shoppers want help from sales associates. No Googling, either. Being socially responsible.

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The Meteoric Rise Of Content As A Driver of Buyer Behavior, Especially Rich Video: What Does It Mean For Marketers?

Beyond Philosophy

As they are gathering information to help in day-to-day brand decision-making, consumers want, crave, desire, seek, and value content from marketers – as long as it is reasonably altruistic, informative and objective, and minimizes the ‘look of sponsorship’ and the three most readily identifiable sales ‘P’s’: push, pitch, and puff.

Marketing 231
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TOP 124 Salesforce Influencers of 2017

Mindtouch

Announcing the TOP 124 Salesforce Influencers of 2017 (both listical and digital asset provided below). 2017 Top 124. Amy Oplinger , Consultant, Independent — @SalesforceAmy — [link]. Bill Greenhaw , Principal Consultant, MondayCall, LLC — @Bill_Greenhaw — [link]. Click on the badge above, then save to your desktop.

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Guest Blog: 4 Technology Solutions to Help You Manage Customer Service More Effectively

ShepHyken

2017 looks to be an important year for the four major CRM players (Microsoft, Salesforce, SAP, Oracle) as they continue to innovate their products and compete for market share. If you work for an SMB, have someone from inside sales or marketing handle a live chat on your company’s website during business hours. It’s a must-have.