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Not To Be Missed: The Best Of 2017

Beyond Philosophy

So, celebrate your successes for 2017 but prepare for new challenges in 2018. To get you ready for what is next in Customer Experience, let us review what we have learned so far. Read this quick article to discover essential aspects of an adequate apology that creates the proper emotional response from customers—or anyone.

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The One MUST-HAVE Every Customer Facing Employee Needs

Beyond Philosophy

We see this sort of thing all the time in our global Customer Experience consultancy. We work with our clients’ Customer Experience team to design a Customer Experience program we want, complete with detailed customer emotion outcome goals but after we roll it out, the customer-facing team carries on as usual, doing what they always do.

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The Surprising Secret to Sales Growth

Beyond Philosophy

Before you begin to design a better experience, you must understand the rational, emotional and subconscious factors that make up your current experience, and how it can be improved. We use a process called Customer Mirrors to make these assessments and provide practical recommendations. Appeal to your customersemotions.

Sales 310
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The Meteoric Rise Of Content As A Driver of Buyer Behavior, Especially Rich Video: What Does It Mean For Marketers?

Beyond Philosophy

Cisco anticipates that video will represent 70% of consumer Internet traffic by 2017, up from 57% now. The element of content getting the most attention – and the greatest year-to-year rate of increase – is video marketing, aka rich video. Why and how? For example, YouTube is actively used as a source for consumer content.

Marketing 231
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How Emotions Drive Customer Loyalty (Infographic)

Provide Support

When companies connect with customersemotions, the payoff can be huge. © 2003 - 2017 Provide Support LLC. Published in Provide Support Blog , 2017. Published in Provide Support Blog , 2017. Read more. Permalink | No comment. Permalink | No comment.

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DIY Product Unboxing: Taking the Visual Experience to the Next Level

TechSee

In addition, a positive unboxing process has been proven to engage customers emotionally and enhance the overall customer experience (CX). A 2017 Gartner survey found that 20% of large enterprises plan to adopt augmented reality/virtual reality (AR/VR) as part of their digital strategy by 2020. Unboxing goes visual.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

. “It’s every contact the customer has with your people, your product, and the way it is delivered. According to Temkin Experience Ratings (2017), there are four key competencies businesses must sustain to achieve long-lasting customer experience success. It includes service, packaging, the actual product itself and more.”