Remove 2017 Remove Feedback Remove Surveys
article thumbnail

Lesson #24 Revisited: Shorter surveys are usually better—but if it’s too short, it could come back to bite you

PeopleMetrics

The shorter your survey, the better your response rates will typically be. This is as true today as it was when I wrote Listen or Die in 2017. Customers often like these short surveys because they're quick and painless, and companies like them because they generate high response rates (often 30%+ for B2C and 50%+ for B2B).

Surveys 117
article thumbnail

Is Your Company Surveying Employees For Their Commitment To Customers and CX?

Beyond Philosophy

As a result, much of the surveying is about employee happiness, fit, alignment, meaningful work, commitment to company goals, and productivity. The questions in these ‘new age’ employee surveys address such key areas as:: – Organizational stakeholder-centric leadership. Cultural readiness for stakeholder-centricity.

Surveys 279
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Lesson #8 Revisited: The Convergence of VoC and Market Research in the Age of AI

PeopleMetrics

While VoC focuses on real-time, operational feedback from all customers, market research traditionally delivers strategic insights based on a sample of customers. In 2017, these two disciplines were starting to converge. Surveys are anonymous, sample-based, often lengthy, and delivered via a report in weeks/months.

Marketing 116
article thumbnail

Lesson #4 Revisited: Text Analytics from Machine Learning to LLMs

PeopleMetrics

Even in 2017, machine learning (a form of AI) was recognized as essential to making sense of unstructured customer feedbackthose open-ended comments that tell you the "why" behind your scores. These advanced systems have transformed how we process, interpret, and act on unstructured feedback. But it had its limitations.

Analytics 118
article thumbnail

Lesson #9 Revisited: VoC Replaced Old-School CSAT Tracks—Now AI Is Taking It Even Further

PeopleMetrics

When I wrote Listen or Die in 2017, we were witnessing a major shift in how businesses captured customer feedback. The VoC Revolution: A Quick Refresher Remember those clunky CSAT telephone surveys? Turns out, customers were more honest on social media than they were in survey feedback channels.

article thumbnail

Lesson #6 Revisited: NPS Isn’t Enough—AI Helps Identify the Actions That Improve CX

PeopleMetrics

When I wrote Listen or Die in 2017, I made the case that NPS is invaluable for understanding the overall health of your customer relationships, but its not enoughespecially in a transactional VoC survey. Example: An e-commerce company analyzes CSAT feedback using AI. Heres how AI makes this possible: 1.

Metrics 118
article thumbnail

Millennials Still Shop In Stores, But Are They in Yours?

Beyond Philosophy

Per the Trendsource 2017 Retail Industry Report , it seems that millennial shoppers prefer physical stores for fashion, home improvement, and electronics. Always monitor and respond to customer feedback that you receive on the various sites. No Googling, either. If you guessed online, you are wrong. Being socially responsible.