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Lesson #24 Revisited: Shorter surveys are usually better—but if it’s too short, it could come back to bite you

PeopleMetrics

The shorter your survey, the better your response rates will typically be. This is as true today as it was when I wrote Listen or Die in 2017. Customers often like these short surveys because they're quick and painless, and companies like them because they generate high response rates (often 30%+ for B2C and 50%+ for B2B).

Surveys 117
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Is Your Company Surveying Employees For Their Commitment To Customers and CX?

Beyond Philosophy

As a result, much of the surveying is about employee happiness, fit, alignment, meaningful work, commitment to company goals, and productivity. The questions in these ‘new age’ employee surveys address such key areas as:: – Organizational stakeholder-centric leadership. Cultural readiness for stakeholder-centricity.

Surveys 279
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Amazing! The Feelings That Drive An Economy Might Surprise You!

Beyond Philosophy

A recent JLL Retail survey revealed that consumer confidence is high, making the outlook for the holiday season holly jolly. The JLL Retail survey predicted that holiday spending is expected to grow by 6% this year. The survey results also showed: Holiday Shoppers are starting early. 7 November 2017. 30% of U.S.

Surveys 383
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UK Scores Fall Whilst U.S. Rise – What’s The Problem?

Beyond Philosophy

Just 12 months ago in 2015, they scored 7.33; in 2017, just 7.08. Per the online marketing intelligence service WARC , QVC took the top spot in the survey, jumping nearly 20 places over its positions last year. www.warc.com 4 December 2017. 28 November 2017. 23 November 2017. 4 December 2017. <

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5 Top Customer Service Articles For the Week of April 24, 2017

ShepHyken

2017 Customer Service Expectations Survey by Gladly. Gladly) Trends and insights from surveying 1000 consumers on customer service. My Comment: Our friends at Gladly have released their 2017 Customer Expectations Survey. Top 10 Customer Service Blogs to Follow in 2017 by Daniela Puzzo.

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Lesson #8 Revisited: The Convergence of VoC and Market Research in the Age of AI

PeopleMetrics

In 2017, these two disciplines were starting to converge. Surveys are anonymous, sample-based, often lengthy, and delivered via a report in weeks/months. Surveys are short, continuous, and usually operationally focused. Today, thanks to AI, that convergence has accelerated in ways that I could never have imagined 8 years ago.

Marketing 116
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5 Top Customer Service Articles For the Week of November 27, 2017

ShepHyken

(CIO) A Five9 survey shows customer service experience has overtaken price, product quality and all other factors as the top factor for customers when deciding with whom to do business. The post 5 Top Customer Service Articles For the Week of November 27, 2017 appeared first on Shep Hyken. Follow on Twitter: @Hyken.