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On October 3, 2018, campers joined us from far and wide to celebrate customer love at Advocamp Field Day, the biggest customerengagement, experience, and advocacy event of the year.
There are dozens of ways to measure your customers’ satisfaction. Your customer Net Promoter Score builds the foundation to help you measure customeradvocacy, too. Undeniably, customeradvocacy helps you win more customers. But, one metric steps beyond just measuring satisfaction. Guaranteed.
The tool we developed – the Market Responsiveness Index (MRI) measures three factors – mindset, behaviour and process – all looking at assessing the difference between customer focus and internal focus. The intention of the MRI is to enable and integrate customer thinking into all roles across an organisation.
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