CX: The Shift from Call Center to Contact Center
Revation Systems
JANUARY 12, 2018
According to an Ovum study , just two years ago 25 percent of consumers reported to use 1 to 2 channels when seeking customer care, and 52 percent of consumers used 3 or 4 channels. This means that contact centers with little to no multi-channel support are already falling short of customer expectations.
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