Big Data’s Big Problem
Beyond Philosophy
OCTOBER 9, 2015
Frost and Sullivan, the growth consulting firm, predicted that by the year 2025, global traffic would be measured in 100 Zettabytes. The Moral Dilemma: Collecting Data on Customer Behavior. But Big data is only showing us a part of the big picture. The biggest part, WHY people do what they do is, as of yet, missing from Big Data.
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