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Preview Dialing provides agents with enough context to complete the interaction, instead of gathering context during the call. These technologies have become increasingly popular by avoiding the pause upon answer and the subsequent abandonedcalls of a Predictive Dialer.
For example, to remain compliant with recent amendments to the Telemarketing Sales Rule by the FTC, businesses must make certain that no more than 3 percent of their calls meet the criteria as an “abandonedcall” when answered by a person. This gives the agent context to use when engaging the call.
As Ken Krogue writes, telemarketing is a scripted, single-call close, usually targeting business-to-consumer (B2C) sales. Also, let’s not forget that they are also associated with the stigma of abandonedcalls. Let us now focus on exactly what this difference means.
Predictive Dialing This advanced strategy uses algorithms and historical data to predict agent availability and adjust the number of lines called out per agent accordingly. This can be a powerful tool for outbound campaigns but requires careful monitoring and management to avoid abandonedcalls and maintain compliance.
, 9 of their calls haven’t reached any of your agents as people decided not to wait for the answer and simply hang up: CallAbandonment Rate = 9/150 x 100% = 6%. Kind of makes you wonder, what exactly led to your customers terminating the call, causing the abandonedcalls. Average Waiting Time.
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