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In the world of contact center metrics, “servicelevel” has always held a special place. It gives the industry a universally understood way to talk about how quickly customer calls are answered by support agents. Its origins go back over 5 decades, to the earliest days of call centers.
When it comes to metrics for tracking call center performance, servicelevel is the undeniable king of the hill. It’s a measure of how quickly calls are answered by agents. The most typical target is “80/20” which means 80% of calls are answered within 20 seconds. Cool Scatter Plot of ServiceLevels!
The average callabandonment rate (ACAR) indicates the number of customers that abandoncalls if they wait on hold for too long. When calculating the ACAR, it’s important to neglect calls that were abandoned in the first few seconds since these calls are mostly made by customers by accident.
A customer that waits too long on the first call attempt won’t likely call again, resulting in poor customer satisfaction and lost opportunities. Here’s how to calculate the missed call rate for your call center: (Number of abandonedcalls / total number of incoming calls) x 100.
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