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It is one of the largest financial institutions in the state of Texas with over $840 million in assets, and provides personalized banking to more than 84,000 members across six local branches. Read the success story to learn how they reduced abandonrates by 62% , alleviated caller frustration, and increased agent morale.
Besides nurturing an omnichannel approach to customer care, organisations should carefully consider the operational aspects of their call centres to ensure it is satisfying as many callers as possible, including adequately addressing customer vulnerability. Encourage agents to cheer up callers with more flexible scripting.
For example, a study by Wells Fargo found that 60% of banking transactions are made by customers who still prefer to do business with a teller. According to Parature , voice continues to take the lead amongst all channels, but it’s not the most pleasant experience.
For example, a study by Wells Fargo found that 60% of banking transactions are made by customers who still prefer to do business with a teller. According to Parature , voice continues to take the lead amongst all channels, but it’s not the most pleasant experience.
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