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Aligning VoC insights with callcenter KPIs (First Call Resolution, CSAT) Analyzing your VoC customer service success includes targeting specific key performance indicators. How long does it take, for example, for agents to handle a call (AHT), answer a call (ASA)? What abandonmentrates (ABA) should you aim for?
Although they can be simple and effective, customers don’t love IVR experiences. Consumers often list dealing with an IVR as a top grievance with the callcenterexperience. Power and Associates, a good IVR experience is quite rare. Both things increase handle time, which, of course, increases cost-per-call.
Artificial Intelligence (AI) provides an unprecedented opportunity to revolutionize the callcenterexperience for the 59% of your customers who prefer telephone communication. We’re not talking about the time-consuming interactive voice response (IVR) of the past that provided a less-than-optimal customer experience.
Picture this — your callcenterexperiences a huge surge in volume on Tuesday morning at 10am, a time that’s typically quiet. As the queue grows, average handle time (AHT) spikes, the abandonrate grows, and the first call resolution rate plummets.
For example, a study by Wells Fargo found that 60% of banking transactions are made by customers who still prefer to do business with a teller. According to Parature , voice continues to take the lead amongst all channels, but it’s not the most pleasant experience.
After all, when you’re managing a callcenter, whether it’s in-house or outsourced, there’s a long list of KPIs (key performance indicators) that you could be measuring. Handle time, CSAT, FCR, abandonmentrate—the list is nearly endless. This in turn can help reduce agent turnover rate and abandonmentrate.
Focus on customer experience Businesses have moved beyond competing on price and product and are now trying to differentiate themselves based on the experiences they provide. According to a Gallup study , high employee engagement leads to higher customer engagement, lower employee turnover, and 21% higher profitability.
For example, a study by Wells Fargo found that 60% of banking transactions are made by customers who still prefer to do business with a teller. According to Parature , voice continues to take the lead amongst all channels, but it’s not the most pleasant experience.
But a study just a couple of years later by Arise found that 65% of consumers would only wait two minutes, and 13% felt that no wait time was acceptable. Unsurprisingly, longer call hold times are directly correlated to higher callabandonmentrates; people often give up and hang up before they get through to a support agent.
Missed Calls: Tracking missed calls enables proactive measures to minimize customer frustration and loss of potential business. AbandonedCalls: Identifying trends in abandonedcalls allows for adjustments in staffing and workflow to reduce abandonmentrates.
According to this Customer Experience Executive Report , customers place a premium on great experiences, and 63% of them would pay more for a better experience. The Temkin Group’s 2017 Customer Experiencestudy showed a severe decline in customer experienceratings from 2015 to 2016.
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