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Learn how Amazon Ads created a generative AI-powered image generation capability using Amazon SageMaker

AWS Machine Learning

Amazon Ads helps advertisers and brands achieve their business goals by developing innovative solutions that reach millions of Amazon customers at every stage of their journey. Before diving deeper into the solution, we start by highlighting the creative experience of an advertiser enabled by generative AI. We end with lessons learned.

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Dynamic video content moderation and policy evaluation using AWS generative AI services

AWS Machine Learning

Organizations across media and entertainment, advertising, social media, education, and other sectors require efficient solutions to extract information from videos and apply flexible evaluations based on their policies. Popular use cases Advertising tech companies own video content like ad creatives.

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Run an audience overlap analysis in AWS Clean Rooms

AWS Machine Learning

Advertisers, publishers, and advertising technology providers are actively seeking efficient ways to collaborate with their partners to generate insights about their collective datasets. The analysis helps determine how much of the advertiser’s audience can be reached by a given media partner. Choose Create collaboration.

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Generate training data and cost-effectively train categorical models with Amazon Bedrock

AWS Machine Learning

Refer to Getting started with the API to set up your environment to make Amazon Bedrock requests through the AWS API. Test the code using the native inference API for Anthropics Claude The following code uses the native inference API to send a text message to Anthropics Claude. client = boto3.client("bedrock-runtime",

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Accelerate AWS Well-Architected reviews with Generative AI

AWS Machine Learning

Data privacy and network security With Amazon Bedrock, you are in control of your data, and all your inputs and customizations remain private to your AWS account. Your data remains in the AWS Region where the API call is processed. It is highly recommended that you use a separate AWS account and setup AWS Budget to monitor the costs.

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Build enterprise-ready generative AI solutions with Cohere foundation models in Amazon Bedrock and Weaviate vector database on AWS Marketplace

AWS Machine Learning

Building proofs of concept is relatively straightforward because cutting-edge foundation models are available from specialized providers through a simple API call. Cohere language models in Amazon Bedrock The Cohere Platform brings language models with state-of-the-art performance to enterprises and developers through a simple API call.

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Facebook’s Conversion API – what marketers need to know

Infinity

So, in autumn 2021, when Facebook partnered up with Amazon and launched the Conversion API Gateway, it was a very exciting day for Facebook advertisers. When talking Facebook and data, you’re likely to come across two key models – the Conversion API Gateway and the Facebook Pixel, but what’s the difference?

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