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Learn how Amazon Ads created a generative AI-powered image generation capability using Amazon SageMaker

AWS Machine Learning

Amazon Ads helps advertisers and brands achieve their business goals by developing innovative solutions that reach millions of Amazon customers at every stage of their journey. Before diving deeper into the solution, we start by highlighting the creative experience of an advertiser enabled by generative AI. We end with lessons learned.

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Run an audience overlap analysis in AWS Clean Rooms

AWS Machine Learning

Advertisers, publishers, and advertising technology providers are actively seeking efficient ways to collaborate with their partners to generate insights about their collective datasets. The analysis helps determine how much of the advertiser’s audience can be reached by a given media partner. Choose Create collaboration.

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Dynamic video content moderation and policy evaluation using AWS generative AI services

AWS Machine Learning

Organizations across media and entertainment, advertising, social media, education, and other sectors require efficient solutions to extract information from videos and apply flexible evaluations based on their policies. Popular use cases Advertising tech companies own video content like ad creatives.

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Build enterprise-ready generative AI solutions with Cohere foundation models in Amazon Bedrock and Weaviate vector database on AWS Marketplace

AWS Machine Learning

Building proofs of concept is relatively straightforward because cutting-edge foundation models are available from specialized providers through a simple API call. Cohere language models in Amazon Bedrock The Cohere Platform brings language models with state-of-the-art performance to enterprises and developers through a simple API call.

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Build a secure enterprise application with Generative AI and RAG using Amazon SageMaker JumpStart

AWS Machine Learning

With the advent of these LLMs or FMs, customers can simply build Generative AI based applications for advertising, knowledge management, and customer support. These SageMaker endpoints are consumed in the Amplify React application through Amazon API Gateway and AWS Lambda functions. You may need to request a quota increase.

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How Twitch used agentic workflow with RAG on Amazon Bedrock to supercharge ad sales

AWS Machine Learning

As part of Amazon, Twitch advertising is handled by the ad sales organization at Amazon. In early 2024, Amazon launched a major push to harness the power of Twitch for advertisers globally. All in all, the entire process from an advertisers request to the first campaign launch could stretch up to 7 days.

Sales 102
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Facebook’s Conversion API – what marketers need to know

Infinity

So, in autumn 2021, when Facebook partnered up with Amazon and launched the Conversion API Gateway, it was a very exciting day for Facebook advertisers. When talking Facebook and data, you’re likely to come across two key models – the Conversion API Gateway and the Facebook Pixel, but what’s the difference?

APIs 52