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Unleashing Stability AI’s most advanced text-to-image models for media, marketing and advertising: Revolutionizing creative workflows

AWS Machine Learning

To stay competitive, media, advertising, and entertainment enterprises need to stay abreast of recent dramatic technological developments. Ideation and iteration Advertising agencies and marketing teams can leverage these models to generate visually stunning and attention-grabbing assets for their campaigns.

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Learn how Amazon Ads created a generative AI-powered image generation capability using Amazon SageMaker

AWS Machine Learning

Amazon Ads helps advertisers and brands achieve their business goals by developing innovative solutions that reach millions of Amazon customers at every stage of their journey. Before diving deeper into the solution, we start by highlighting the creative experience of an advertiser enabled by generative AI. We end with lessons learned.

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Generate and evaluate images in Amazon Bedrock with Amazon Titan Image Generator G1 v2 and Anthropic Claude 3.5 Sonnet

AWS Machine Learning

It allows content creators to quickly generate high-quality, realistic images using simple English text prompts, and returns studio-quality images suitable for advertising, ecommerce, and entertainment. Users or applications submit a prompt as an API request. The following diagram illustrates the flow of events.

APIs 102
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Facebook’s Conversion API – what marketers need to know

Infinity

So, in autumn 2021, when Facebook partnered up with Amazon and launched the Conversion API Gateway, it was a very exciting day for Facebook advertisers. When talking Facebook and data, you’re likely to come across two key models – the Conversion API Gateway and the Facebook Pixel, but what’s the difference?

APIs 52
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Dynamic video content moderation and policy evaluation using AWS generative AI services

AWS Machine Learning

Organizations across media and entertainment, advertising, social media, education, and other sectors require efficient solutions to extract information from videos and apply flexible evaluations based on their policies. Popular use cases Advertising tech companies own video content like ad creatives.

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Run an audience overlap analysis in AWS Clean Rooms

AWS Machine Learning

Advertisers, publishers, and advertising technology providers are actively seeking efficient ways to collaborate with their partners to generate insights about their collective datasets. The analysis helps determine how much of the advertiser’s audience can be reached by a given media partner. Choose Create collaboration.

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Build enterprise-ready generative AI solutions with Cohere foundation models in Amazon Bedrock and Weaviate vector database on AWS Marketplace

AWS Machine Learning

Building proofs of concept is relatively straightforward because cutting-edge foundation models are available from specialized providers through a simple API call. Cohere language models in Amazon Bedrock The Cohere Platform brings language models with state-of-the-art performance to enterprises and developers through a simple API call.