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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

For context, these are the customers who continue to buy from you over and over again, and should account for the majority of your total sales. Retail brands know that brick-and-mortar experiences alone just won’t cut it, nor will insufficient digital experiences that fail to account for the evolving customer experience.

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Brouhaha in Broadcasting: The Cable Digital Transformation

TechSee

McKinsey reports that cablecos still account for more than 60% of all connected homes, with the key providers averaging an impressive 25% return on invested capital. Advertisers have taken note of this decline in cable subscribers and are increasingly shifting their dollars to digital channels to better target specific consumer segments.

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Destroying Brand Experience, One at a Time

Beyond Philosophy

Furthermore, all correspondence with the sales representative took place with his personal Yahoo email account, with neither the dealership’s name nor Lincoln as a domain name. When the survey came through I marked it honestly. This is a miss as it gives this premium brand an amateur feel, i.e., less-professional.

Finance 299
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Best Ways to Utilize Social Media for Consumer Surveys

ProProfs Blog

Once you see the benefits of social media and create a plan of action, customer surveys become more effective and insightful. Use the following tips to maximize your use of social media through customer surveys : Create New Trends Through Audience Engagement. Most consumer surveys are written keeping in mind a specific goal.

Surveys 84
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The 5 keys to skimmable surveys for improved feedback

delighted

If a survey doesn’t instantly communicate its purpose, isn’t from a trusted source, or seems trivial, it will be ignored. But here’s another obvious point: Many respondents simply skim-read surveys. A skimmable survey is a survey that is easy to understand and answer, inviting more accurate and honest feedback.

Surveys 90
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Guest Post: 9 Best Tips for Maximizing Your E-Commerce Customer Service

ShepHyken

They expect that they could be able to access their account, view various payment methods and details, billing history, and order status. The best way to accomplish this is to ask your customers to complete a survey as to how they evaluate your company’s customer service. Show the Billing History. Provide Personalized Support.

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Learn how Amazon Ads created a generative AI-powered image generation capability using Amazon SageMaker

AWS Machine Learning

Amazon Ads helps advertisers and brands achieve their business goals by developing innovative solutions that reach millions of Amazon customers at every stage of their journey. Before diving deeper into the solution, we start by highlighting the creative experience of an advertiser enabled by generative AI. We end with lessons learned.