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Be Warned: You Can’t Rely On Big Data!

Beyond Philosophy

I’ve been reading about Big Data’s foray into “Journey Analytics.” Journey analytics seeks to improve customer experience by collecting data at each point on a customer’s journey and mapping customers’ paths – whether they lead to a purchase or not. But I have a big problem with Big Data. But data can’t see this.

Big data 284
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25 Indicators of Fraud on Inbound Calls

Callminer

Scammers are armed with advanced technology and access to private user data obtained through illicit channels. Further, malicious callers can manipulate customer service agents and automated systems to change account information, transfer money and more. Organizations need to be prepared to effectively combat call center fraud.

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Guest Post: How to Design a Customer Success Program That Works

ShepHyken

Account management Offer workshops on relationship-building, active listening, and consultative selling for identifying upsell or cross-sell opportunities. Encourage shadowing experienced account managers who can disseminate their best tips and tricks. Assess how they’re going to harness analytics to make the right decisions.

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Have You Done These 3 Things to Improve Your CX?

Beyond Philosophy

Predictive analytics. Predictive analytics describes how a company looks at data sets to identify patterns of behavior in Customer groups. Predictions, in this case, are only as good as your data. Target used predictive analytics to determine the Customer’s behavior when she learns she is pregnant.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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Governing the ML lifecycle at scale, Part 3: Setting up data governance at scale

AWS Machine Learning

This post dives deep into how to set up data governance at scale using Amazon DataZone for the data mesh. The data mesh is a modern approach to data management that decentralizes data ownership and treats data as a product.

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25 Call Center Technology Trends to Watch in 2021

Callminer

Analytics are more important than ever. You need advanced analytics, offered in real-time, so you can quickly and easily make adjustments as needed.” Data custodianship will be taken more seriously. “Your customers are ‘digital natives’ and are becoming more and more concerned with data privacy issues.