ShepHyken

MAY 14, 2021

This week we feature an article by Ashwini Dave, a digital marketing expert at Acquire , a conversational customer experience software platform. Then you have Spotify, which makes use of account customization to offer relevant music suggestions and drive user engagement (effectively so). Focus on customer journey maps.

Journey mapping 243

Journey mapping Customer Experience Self service Personalization 243

ShepHyken

APRIL 28, 2024

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. For context, these are the customers who continue to buy from you over and over again, and should account for the majority of your total sales.

Customer Service 187

Customer Service Advertising B2C Big data 187

NobelBiz

OCTOBER 24, 2023

Both the customer experience map and the journey map are essential tools for businesses aiming to understand and improve the interactions their customers have with their brand. While they often are used interchangeably, these maps serve distinct purposes, have unique elements, and offer varying insights.

Journey mapping 104

Journey mapping Customer Experience Interactive Voice Response Contact Center 104

aircall

MARCH 27, 2017

This article is part two of a series on customer journey mapping. The first article looked at the usefulness of the process for your business. This second one explains how to plot a successful customer journey map and how to use it to your business’ and your customers’ advantage. Know where to start.

Journey mapping 82

Journey mapping Accountability Customer retention Morale 82

Beyond Philosophy

FEBRUARY 20, 2017

In our customer experience consultancy, we take clients through a process called Behavioral Journey Mapping in which we look at the customer’s journey from the emotional perspective and design an experience that takes emotions into account. Join our Secrets of a Successful CX Program. Be Rational About Your Irrationality!

Journey mapping 302

Journey mapping Consulting Consulting Customer Experience 302

ShepHyken

JULY 22, 2016

” Plot Out Customer Journeys. Another crucial part of remodeling your customer service core is to begin using a customer journey map, if you have not already incorporated it into your workflow. Furthermore, customer journey mapping is a good opportunity to search for potential holes in the service chain.

Journey mapping 180

Journey mapping Customer Support Feedback Surveys 180

GetFeedback

JANUARY 6, 2020

After Voice of the Customer (VoC) , nothing is more closely associated with Customer Experience Management (CXM) than a customer journey map (CJM). . What appears to matter more is consistency across the journey stages and thoroughness of implementing journey mapping practices. B2B journey mapping is more complex.

Journey mapping 78

Journey mapping B2C B2B Surveys 78

aircall

MARCH 24, 2017

This article is part one of a two-part series on customer journey mapping. This first article will highlight the necessity of the practice. Customer journey mapping is a tool to holistically improve your customer experience and your bottom line. What is customer journey mapping?

Journey mapping 75

Journey mapping Customer retention Marketing Advertising 75

Beyond Philosophy

SEPTEMBER 25, 2017

The concept of a customer’s journey is nothing new – we have been offering journey mapping in our customer experience consultancy for years. And linking data points throughout a journey is a step in the right direction. If you liked this article, you might also enjoy these: Remarkable! Unbelievable!

Big data 284

Big data Journey mapping Consulting Consulting 284

GetFeedback

MAY 9, 2019

If you Google customer experience you’ll get about 2,340,000,000 results—articles, videos, reports—with in-depth information about the space. This article is inspired by our own frustrations with getting to know the CX space. In fact, you’ll find many articles dance around this question. Heck, we’re still learning. 73% of U.S.

Customer Experience 134

Customer Experience Journey mapping Metrics Customer centricity 134

CX Journey

APRIL 25, 2018

Are you mapping their experiences? What is Journey Mapping? Let me start with explaining what journey maps are not: they are not lifecycle maps, sales funnels, buyer funnels, buyer lifecycles, etc. The output is not just a “pretty picture;” once the map is developed, it is meant to be a catalyst for change.

Journey mapping 58

Journey mapping Customer centricity Customer Experience Accountability 58

Steve DiGioia

SEPTEMBER 16, 2016

Guest post by Ben Motteram This original article was written by Steve DiGioia. Using a process like customer journey mapping, companies can clearly show how every role impacts the end customer. Today’s guest post is by Ben Motteram , the Principal at CXpert, a customer experience consulting company. Thanks Ben! BF : My pleasure.

Real estate 257

Real estate Customer Experience Journey mapping Employee engagement 257

Totango

MARCH 12, 2021

A customer journey map template lays out a path to optimal outcomes promoting client retention. Here we’ll cover an eight-step approach to creating a customer journey map that encompasses all stages of your customers’ experience, including pre-sales and post-sales experiences. Renewal rate. On-time renewal rate.

Journey mapping 67

Journey mapping Upselling Metrics Customer retention 67

ShepHyken

JULY 13, 2018

This week we feature an article by Christa Heibel about how investing in a personalized customer experience can create life-long customers in the B2B space. – Shep Hyken. Yes, customer journey mapping is important, but a customized experience versus a cookie cutter approach tends to resonate more with customers.

B2C 38

B2C Customer Experience B2B Journey mapping 38

CX Accelerator

OCTOBER 21, 2019

Not only can you easily track your daily to-do items (which is crucial in a busy CX role), but you can also jot down quick ideas from brainstorming sessions, quickly save and tag articles you find on the internet, save Tweets tagged with a particular hashtag, and even keep your receipts organized for expense reports.

Customer Experience 208

Customer Experience Journey mapping Education Accountability 208

Education Services Group

JUNE 20, 2023

Continuing our series investigating all the stages of a customer journey map, I’m diving into everything that makes (or breaks) this chapter of the CX story. Once the customer hits first value, typically around the three-month mark , they move into the Service stage of the customer journey map.

Journey mapping 52

Journey mapping Government SaaS Self service 52

Beyond Philosophy

FEBRUARY 28, 2016

In a recent article, Robert Passikoff, CEO of Brand Keys, presented statistics which demonstrate the extent to which consumer response to experiences, and the resultant impact on decision processes, has become emotion-dominant. Michael Lowenstein, Ph.D., CMC, is Thought Leadership Principal for Beyond Philosophy.

Journey mapping 150

Journey mapping Customer centricity Consulting Consulting 150

Totango

MARCH 16, 2021

In this article, we’ll look at the B2B vs. B2C customer journey to see what’s the same and what’s different. We’ll cover the basics of: Customer journey mapping. How journeys differ for B2B and B2C customers. How to analyze your customer journey. Basics of Customer Journey Mapping.

B2C 118

B2C B2B Journey mapping SaaS 118

Education Services Group

JULY 5, 2023

Every customer journey map is a little bit different (or a lot different) depending on many factors, but one thing they all have in common is the end of the contract term. In our universal customer journey map, Loyalty comes after Service, and it’s not just about renewal. Loyalty – The story continues…forever?

Journey mapping 52

Journey mapping Engineering Sales Enterprise 52

Education Services Group

JUNE 12, 2023

Not everyone does it exactly like this, but we’ve seen many a customer journey map in all our years helping businesses build them. While there is no universally accepted, one-size-fits-all model for the journey, we’ve divided it into the five stages that broadly fit CS best practices the most. That’s right.

Journey mapping 52

Journey mapping Best practices Benchmark Sales 52

CSM Magazine

MAY 3, 2021

With customer journey mapping in place, brands can detect gaps in the service or product quality, see the opportunities for improvement, and establish tailored customer experiences. Why use customer journey mapping? Here, customer journey mapping can come in handy. Make a map simple yet informative.

Journey mapping 52

Journey mapping Transportation Finance Customer emotions 52

The Petrova Experience

JUNE 10, 2021

Although we have published more than 130 articles on customer experience , we still have not dedicated an article to journey mapping. Journey mapping is the most widely recognized customer experience design and management concept. I genuinely dislike journey maps. That is all.

Journey mapping 40

Journey mapping Airlines Healthcare Banking 40

CX Accelerator

OCTOBER 21, 2019

Not only can you easily track your daily to-do items (which is crucial in a busy CX role), but you can also jot down quick ideas from brainstorming sessions, quickly save and tag articles you find on the internet, save Tweets tagged with a particular hashtag, and even keep your receipts organized for expense reports.

Customer Experience 182

Customer Experience Journey mapping Education Accountability 182

GetFeedback

JANUARY 19, 2020

Let’s step through a fictional customer journey and discuss how best to ask for feedback at each touchpoint, using this journey map developed by Jim Tincher of Heart of the Customer , a specialist in journey map consulting. . Click here to enlarge map) . There are dozens of possibilities. Stage 1: Awareness.

Surveys 146

Surveys Journey mapping Feedback B2B 146

Totango

FEBRUARY 23, 2022

Your SaaS customer journey map lays out optimized outcomes that lead to customer renewals, upsells, and referrals. First, we’ll define what a SaaS customer journey is, break it down into stages, and explain why mapping it out is important. Each stage in the customer’s journey builds on the previous stage.

SaaS 117

SaaS Journey mapping Upselling Best practices 117

Totango

NOVEMBER 10, 2023

Is the customer journey mapping exercise a worthwhile effort? At the same time, the ability to keep a pulse on those changing dynamics is crucial to customer success—and a well implemented customer journey map can help do that. The key to making the customer journey map purposeful? We hope so!

Journey mapping 104

Journey mapping Construction B2B Education 104

Totango

JUNE 24, 2022

While the challenges SaaS presents for customer success can be formidable, SaaS also offers some major advantages for software providers: The digital nature of SaaS means that providers can engage with clients digitally throughout their customer journey. Start with a SaaS Customer Journey Map. Establish Your SaaS CS KPIs.

Best practices 109

Best practices SaaS Journey mapping B2C 109

Lumoa

FEBRUARY 9, 2023

software bug fixes, wrong information corrected on the website) Product development decisions : reprioritizing things on the product development roadmap taking the feedback into account (e.g. more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g.

Customer Experience 167

Customer Experience B2C Journey mapping B2B 167

Totango

NOVEMBER 5, 2021

Also, something that makes our team unique is that we have a team of about four or five people who focus on the journey map and the lifecycle management of the customer. So, that team is kind of like the architect who designs the journey for the customer. Sometimes there are several contacts associated with an account.

Journey mapping 115

Journey mapping Accountability Marketing Metrics 115

Totango

MARCH 23, 2021

A customer journey analysis identifies what needs to happen at each step in the process in order to deliver satisfaction and avoid dissatisfaction. In this article, we’ll review the goals of the customer journey before laying out a six-step path to customer journey analysis and optimization.

Journey mapping 93

Journey mapping SaaS Best practices Benchmark 93

Totango

AUGUST 23, 2022

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

B2B 122

B2B Journey mapping SaaS Upselling 122

Totango

MAY 6, 2022

We’ll define customer health score, what metrics go into it, and what it tells you about customer accounts. An average result indicates that the customer relationship is strained, placing the account at risk of churn. Usage : How often do customers use their accounts, what features do they use, and how long per session?

Best practices 124

Best practices Upselling Journey mapping Metrics 124

CX Accelerator

OCTOBER 21, 2019

Not only can you easily track your daily to-do items (which is crucial in a busy CX role), but you can also jot down quick ideas from brainstorming sessions, quickly save and tag articles you find on the internet, save Tweets tagged with a particular hashtag, and even keep your receipts organized for expense reports.

Customer Experience 140

Customer Experience Journey mapping Education Accountability 140

Totango

OCTOBER 20, 2021

A customer journey map systematically outlines what should happen at each stage in order for customers to enjoy a satisfying experience. How to Optimize Your Customer Journeys. There are many methods you can use to optimize customer journeys. Focus on intervening with renewals of accounts which are at risk of churn.

Journey mapping 99

Journey mapping Benchmark Best practices Accountability 99

ChurnZero

MARCH 22, 2023

This is a guest article by Kristen Hayer , the founder and CEO of The Success League. There are three foundational areas of CS where I see teams miss the mark: customer segmentation, journey mapping, and team structure design. Journey mapping Once you have segmentation sorted out, you need a customer journey for each segment.

Journey mapping 97

Journey mapping Finance Benchmark Enterprise 97

Comm100

DECEMBER 12, 2017

Their focus is usually on growing the business, and that really only happens when you gain new accounts. However, costs to acquire new accounts are not inconsequential – nor is there any guarantee that the investment will actually lead to a new account. First, let’s go through what a journey map is and how to complete one.

Journey mapping 77

Journey mapping Customer Experience Accountability Sales 77

Totango

NOVEMBER 5, 2021

Also, something that makes our team unique is that we have a team of about four or five people who focus on the journey map and the lifecycle management of the customer. So, that team is kind of like the architect who designs the journey for the customer. Sometimes there are several contacts associated with an account.

Journey mapping 91

Journey mapping Accountability Marketing Metrics 91