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How Does Mental Accounting Influence Customer Experience

Beyond Philosophy

The answer is found in the concept of mental accounting, and it might have significant implications for your Customer Experience. We discussed how our mental accounting affects our behavior as customers in our recent podcast. How Mental Accounting Works. We have written about Mental Accounting before.

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4 Vital Concepts of Behavioral Economics Every CX Manager Should Know

Beyond Philosophy

In our global Customer Experience consultancy, we use the Emotional Signature ® to help organizations discover what the “real reasons” are to buy their product or service. If you want to benchmark your organization’s performance in the new world of Behavioral Economics against other companies, take our short questionnaire.

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10 Things You Must Know to Establish and Preserve Your Customer Service Culture

Beyond Philosophy

In our global customer experience consultancy, we call this situation an inside-out approach or an environment focused on what is good for the company rather than what’s good for the customers. When consulting employees about what you expect, Suttle says to explain why. Define expectations and establish accountability.

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Are You Ready for Facial Recognition Technology in Your CX?

Beyond Philosophy

Google used to mine all kinds of data from people’s Gmail accounts and people were OK with that because they got free email. In our global Customer Experience Consultancy, we’ve been talking to lawyers about this for a client. The facial recognition on Facebook is useful because it can match the photos for me and my kids.

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The ROI of Contact Center Benchmarking

Transparent BPO

And one of the best ways to measure improvement in the contact center, according to Jeff Rumburg, co-founder and managing partner at MetricNet , a contact center benchmarking and consulting firm, and the subject of this month’s expert interview series , is through the practice of benchmarking. Benchmarking and ROI.

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Essential Paid Search Benchmarks for Every Industry in 2022

Joe Rawlinson

Now, the question is—what are the metrics and figures to benchmark for every industry? Building their account on highly targeted ad groups. As with previous benchmark reports, the numbers have been consistently high for these industries. For example, a consultation service puts up an ad leading to a “contact us” form.

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Friction in CX: How To Avoid Getting Burned by Hidden Costs

Beyond Philosophy

I have been working as a global Customer Experience consultant for nearly twenty years. You want everybody in the organization from the customer service people to the web designers to accounting and so on thinking about friction and how to reduce it. We don’t like it when things aren’t easy in a Customer Experience.