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Be Warned: You Can’t Rely On Big Data!

Beyond Philosophy

And linking data points throughout a journey is a step in the right direction. But I have a big problem with Big Data. Because while Big Data can increasingly show you what your customers do, it cannot show you why they do it. Big Data can’t see the distinction because it doesn’t measure emotions.

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Shocking! Yahoo’s data breach

Beyond Philosophy

If you aren’t sure this is true, then ask yourself: would I open a Yahoo email account today? It’s because 500 million of Yahoo’s account users’ names, email addresses, telephone numbers, birth dates, scrambled passwords, and security questions are in the wind. Yahoo’s new email account set up is also quiet today.

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Performance Management Bridges the Divide Between Big Data and Big Knowledge

Aspect

Every organization has strategic business objectives for which C-level executives are accountable. The post Performance Management Bridges the Divide Between Big Data and Big Knowledge appeared first on Aspect Blogs.

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Guest Post: Find Ways for Artificial Intelligence to Benefit Customers

ShepHyken

And why doesn’t the email system know if a Notice of Cancellation is in effect for my account? The communications people who wrote this email need to get with the data scientists and customer representatives to create better targeting. I mean, c’mon—insurance is practically the original “big data” business.

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Amazon SageMaker Feature Store now supports cross-account sharing, discovery, and access

AWS Machine Learning

SageMaker Feature Store now makes it effortless to share, discover, and access feature groups across AWS accounts. With this launch, account owners can grant access to select feature groups by other accounts using AWS Resource Access Manager (AWS RAM).

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Leveraging Big Data to Fine Tune Customer Experiences

Avaya

Whether you realize it or not, big data is at the heart of practically everything we do today. In today’s smart, digital world, big data has opened the floodgates to never-before-seen possibilities. To effectively apply your data, you must first determine what you wish to achieve with your data in the first place.

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Digital Transformation in Retail Banks: Potential Impact on Brand Equity, Customers, and Employees

Beyond Philosophy

I’m capitalizing the first letter of each word because the pervasiveness of digital transformation has all the feel of Big Data a few years ago and Reeingineering in the 1990’s. Much of the digital transformation emphasis has been on technology (big data analytics and cloud, mobile apps, etc.)

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