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Be Warned: You Can’t Rely On Big Data!

Beyond Philosophy

The concept of a customer’s journey is nothing new – we have been offering journey mapping in our customer experience consultancy for years. And linking data points throughout a journey is a step in the right direction. But I have a big problem with Big Data. Have you used Big Data in your business?

Big data 284
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Shocking! Yahoo’s data breach

Beyond Philosophy

If you aren’t sure this is true, then ask yourself: would I open a Yahoo email account today? It’s because 500 million of Yahoo’s account users’ names, email addresses, telephone numbers, birth dates, scrambled passwords, and security questions are in the wind. Yahoo’s new email account set up is also quiet today.

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Digital Transformation in Retail Banks: Potential Impact on Brand Equity, Customers, and Employees

Beyond Philosophy

I’m capitalizing the first letter of each word because the pervasiveness of digital transformation has all the feel of Big Data a few years ago and Reeingineering in the 1990’s. Much of the digital transformation emphasis has been on technology (big data analytics and cloud, mobile apps, etc.)

Banking 225
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Embrace New Ways of Thinking in 2016

Beyond Philosophy

Whilst emotions are important and account for over 50% of a Customer Experience, understanding how to stimulate and evoke emotions at the subconscious and psychological level is the latest thought leadership in our field. Big data can be used to research past behavior. Thirteen years is a long time to be considered a madman!

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Guest Blog: Why Does My Customer Service Team Need a Single Customer View?

ShepHyken

John Rampton, entrepreneur and investor, defines single customer view as: ❝…an accessible and consistent set of information about how a customer has interacted with your company, including what they have bought, their personal data, opinions, and feedback.❞. These discrete experiences become the building-blocks of customer loyalty.

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Embrace New Ways of Thinking in 2016

Beyond Philosophy

Whilst emotions are important and account for over 50% of a Customer Experience, understanding how to stimulate and evoke emotions at the subconscious and psychological level is the latest thought leadership in our field. Big data can be used to research past behavior. Thirteen years is a long time to be considered a madman!

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Use Amazon SageMaker pipeline sharing to view or manage pipelines across AWS accounts

AWS Machine Learning

On August 9, 2022, we announced the general availability of cross-account sharing of Amazon SageMaker Pipelines entities. You can now use cross-account support for Amazon SageMaker Pipelines to share pipeline entities across AWS accounts and access shared pipelines directly through Amazon SageMaker API calls. Solution overview.