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Be Warned: You Can’t Rely On Big Data!

Beyond Philosophy

I’ve been reading about Big Data’s foray into “Journey Analytics.” Journey analytics seeks to improve customer experience by collecting data at each point on a customer’s journey and mapping customers’ paths – whether they lead to a purchase or not. And linking data points throughout a journey is a step in the right direction.

Big data 284
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Shocking! Yahoo’s data breach

Beyond Philosophy

If you aren’t sure this is true, then ask yourself: would I open a Yahoo email account today? It’s because 500 million of Yahoo’s account users’ names, email addresses, telephone numbers, birth dates, scrambled passwords, and security questions are in the wind. Yahoo’s new email account set up is also quiet today.

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Governing the ML lifecycle at scale, Part 3: Setting up data governance at scale

AWS Machine Learning

This post dives deep into how to set up data governance at scale using Amazon DataZone for the data mesh. The data mesh is a modern approach to data management that decentralizes data ownership and treats data as a product.

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Guest Post: Find Ways for Artificial Intelligence to Benefit Customers

ShepHyken

He shares how organizations can use data and AI-powered tools to benefit customers. And why doesn’t the email system know if a Notice of Cancellation is in effect for my account? The communications people who wrote this email need to get with the data scientists and customer representatives to create better targeting.

Big data 416
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Performance Management Bridges the Divide Between Big Data and Big Knowledge

Aspect

An effective PM solution sources data from all contact center systems through standardized integrations and merges the data (so handle times for Agent 1 from the ACD can be tied to interaction quality for Agent 1 from Quality Management, for example).

Big data 102
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Create a generative AI–powered custom Google Chat application using Amazon Bedrock

AWS Machine Learning

The solution integrates large language models (LLMs) with your organization’s data and provides an intelligent chat assistant that understands conversation context and provides relevant, interactive responses directly within the Google Chat interface. A Business or Enterprise Google Workspace account with access to Google Chat.

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Leveraging Big Data to Fine Tune Customer Experiences

Avaya

Whether you realize it or not, big data is at the heart of practically everything we do today. In today’s smart, digital world, big data has opened the floodgates to never-before-seen possibilities. As companies move forward in today’s age of rapid tech innovation, they must be armed with the right data strategy.