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How Does Mental Accounting Influence Customer Experience

Beyond Philosophy

The answer is found in the concept of mental accounting, and it might have significant implications for your Customer Experience. We discussed how our mental accounting affects our behavior as customers in our recent podcast. How Mental Accounting Works. We have written about Mental Accounting before.

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Guest Blog: Converting Customers To Die Hard Fans

ShepHyken

I gave them my feedback, and I felt like they actually cared and will take those recommendations into account for future guests. The post Guest Blog: Converting Customers To Die Hard Fans appeared first on Shep Hyken. After my visit, I received an earnest call from someone at the hotel asking about different aspects of my stay.

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Guest Blog: “Zhuzhing Up” Humans in the Contact Center

ShepHyken

Accountants today couldn’t imagine performing their job without some form of calculator. In fact, who would trust an accountant who did not use a machine to supplement their skills? The post Guest Blog: “Zhuzhing Up” Humans in the Contact Center appeared first on Shep Hyken.

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Guest Blog: Mobile, Frictionless and Secure – The Experience Consumers Expect

ShepHyken

Mobile-first is not a new concept, but as a growing number of consumers flock to open accounts on mobile devices instead of computers, businesses need to start thinking about mobile-only experiences. The post Guest Blog: Mobile, Frictionless and Secure – The Experience Consumers Expect appeared first on Shep Hyken.

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Guest Blog: How to Boost Retail Customer Experience Through AI-powered Price Optimization

ShepHyken

Very often, retail managers lack time and capacity to process and take into account all the necessary data to set attractive prices. “If Considering, that the US giant accounted for almost half of the US e-commerce market, or $258.22 For example, Amazon generates more than 35% of its revenue via AI price recommendations.

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Guest Blog: Do customer experience teams take cyber security risks?

ShepHyken

While useful, this often does not take into account the specific risks faced by an individual organization. The post Guest Blog: Do customer experience teams take cyber security risks? A responsible organization should ensure that all departments have the foundational knowledge to mitigate common cyber security threats.

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Guest Blog: Why cross-team collaboration is essential for B2B customer support teams

ShepHyken

Customer Success / Account Management – Outside of support, this team interacts with customers the most frequently. Some customer support software solutions have these built in, while other options can include an internal Wiki, blog, or Slack channel. Managing tickets as a unified support team.

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