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How Does Mental Accounting Influence Customer Experience

Beyond Philosophy

The answer is found in the concept of mental accounting, and it might have significant implications for your Customer Experience. We discussed how our mental accounting affects our behavior as customers in our recent podcast. How Mental Accounting Works. We have written about Mental Accounting before.

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Guest Blog: Converting Customers To Die Hard Fans

ShepHyken

Let me share a few tips from my personal experiences of how you can achieve this with absolute ease. I gave them my feedback, and I felt like they actually cared and will take those recommendations into account for future guests. The post Guest Blog: Converting Customers To Die Hard Fans appeared first on Shep Hyken.

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Guest Blog: “Zhuzhing Up” Humans in the Contact Center

ShepHyken

These assistive technologies provide employees with hints, prompts, tips and even personalized promotions based on real-time, dynamic interpretation of what the customer needs or would find appealing. The superagent can easily shift between channels such as video, voice and text to make each interaction sound authentic and personal.

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Guest Blog: Mobile, Frictionless and Secure – The Experience Consumers Expect

ShepHyken

Mobile-first is not a new concept, but as a growing number of consumers flock to open accounts on mobile devices instead of computers, businesses need to start thinking about mobile-only experiences. Consumers also expect businesses to do more to protect their personal data.

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Guest Blog: How to Boost Retail Customer Experience Through AI-powered Price Optimization

ShepHyken

Using dating terms, the price of a product can be compared to the first glance at a person you like. Very often, retail managers lack time and capacity to process and take into account all the necessary data to set attractive prices. “If Considering, that the US giant accounted for almost half of the US e-commerce market, or $258.22

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Guest Blog: 5 Ways To Leverage Technology For A Better Customer Experience

ShepHyken

By using social accounts for addressing all kinds of customer queries, companies are expanding their customer experience strategy. . Brands like Starbucks use their parent Twitter account to address complaints and generally talk to customers. Netflix has a dedicated Twitter account called NetflixHelps to respond to customer complaints.

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Guest Blog: Are You Setting the Right Customer Experience Goals?

ShepHyken

The proliferation of AI and automation into our work and personal lives means that the nature of work is changing. These agents will be more skilled and will function more as account managers than reps. The post Guest Blog: Are You Setting the Right Customer Experience Goals? appeared first on Shep Hyken.