Remove Accountability Remove Case Study Remove Upselling
article thumbnail

Account Management vs Customer Success: 4 Major Differences

Education Services Group

Instead, they’re simply “rebranding” their Account Managers as Customer Success Managers with little to no training or transition. Customer Success and Account Management Serve Different Purposes. The main purpose of an Account Manager is twofold. In general, Account Managers are in a sort of “standby” position.

article thumbnail

7 B2B Upsell Strategies that Work Wonders

SmartKarrot

In the dynamic realm of B2B, where every move counts, mastering the art of upselling is no longer a mere choice but a strategic imperative. In this discourse, we’ll unravel seven B2B upsell strategies that, in my experience, work wonders for boosting Net Revenue Retention (NRR) and fortifying customer relationships.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

3 Creative Ways Your CSMs Can Gather Customer Testimonials

ClientSuccess

From upsell inquiries from sales to feature testing requests from product to the all-consuming customer requests, it is a lot to deal with. to an extended case study or video. During new sales conversations, many prospective accounts will ask to see some customer testimonials or even talk to customers themselves as references.

article thumbnail

How to Calculate: Customer Lifetime Value Formula (CLV)

ClientSuccess

This includes the initial contract, of course, and any upsells, expansions, and renewals that may occur. Second, there is the value a customer account can bring outside of traditional revenue. Think about any potential product enhancement requests, advisory board placements, case study potential, customer speaking engagements, etc.

article thumbnail

Community for every CS team: High-touch, tech-touch, and beyond

inSided

Use case library and customer case studies: help customers understand what’s possible and what they can do to drive adoption and upsell. Community opens up a whole new opportunity for account-based marketing, or micro-targeting, allowing you to targeting a specific account with a different message for individual accounts.

article thumbnail

The One Thing Your Account-Based Marketing Strategy Is Missing

Influitive

That’s one reason why account-based marketing has become a popular strategy in recent years. Instead of “spraying and praying” broad marketing messages, ABM requires brands spend time crafting ultra-personalized campaigns targeted at specific accounts. Learn how to make your account-based marketing more effective with advocacy.

article thumbnail

Customer Success vs Customer Experience

ClientSuccess

As part of this mission, customer success managers (CSMs) are responsible for the ongoing ‘success’ of a customer account. These are often hard numbers that executives can easily measure or account for. Amazing customer experiences often lead to recommendations and testimonials, which in turn usually mean an account renewal or upsell.