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CX ROI Metrics Roadmap

ClearAction

Chief Marketing Officers measure the purple metrics shown below about what happened in the market : customer acquisition cost, margin expansion, sales velocity, customer retention, recurring revenue, expanded purchases, and referral revenue. Chief Customer Officers measure the gold, blue, and silver metrics shown above.

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10 Questions New Chief Customer Officers Must Ask Themselves

SmartKarrot

Congratulations on becoming the new chief customer officer of the organization. The biggest challenge you will face as the new chief customer officer is that the customer situation has shifted dramatically in the last couple of years. Questions the new chief customer officer must ask themselves.

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How to Structure Your Customer Success Team

Totango

In CS, the success of the team starts with the right leader, which, depending on the size of the company and team, could be the Director of Customer Success, the VP of Customer Success or the Chief Customer Officer. How customers are segmented can help with the division of labor and the CS team structure.

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Growth via Massive Customer Experience Savings

ClearAction

Do this instead: Absorb customer comments across every work group for lifetime value mindset, emphasizing right the first time per customer comments. When you get to the root cause of prevalent pebbles in customers’ shoes, facilitate cross-functional collaboration and accountability to permanently resolve the root causes.

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Brand Integrity and Your Ideal Customer

ClearAction

After you nurture potential customers along their buying journey, there’s the handoff to Accounts Receivable, customer onboarding, account management, Customer Success, Customer Service, Customer Loyalty, etc. Then, evaluate these natural groups’ revenue potential and cost to serve.

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Customer Success Team Structure: Four Best Practices

Totango

The customer success organizational structure is divided into customer-facing team members, known as customer success managers (CSMs), mid-level management personnel who supervise CSMs, and higher-level managers who oversee the department. Team Leaders who report to executives and supervise customer-facing team members.

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How to structure a customer success team

ChurnZero

What we will cover is the basic structure of a Customer Success team so you can understand the types of roles and skillsets needed to maintain high performance as your team grows. The org chart below shows an overview of roles grouped by functional area within Customer Success.