Are You Winning on Purpose?—The Creator of the “Net Promoter” Tells Us How!
Beyond Philosophy
DECEMBER 10, 2021
Instead of complaining that people don’t use Net Promoter appropriately, Reichheld decided to present an alternative that’s an appropriate metric to hold people accountable. Reichheld also wanted it to be accounting-based because it is well regulated, and there are rules for measurement.
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